judges

With a career spanning 25 years, Tiger is a world-class Creative Director who has worked with renowned brands such as Nike, Virgin, Lynx, Levi's, Hugo Boss, BBC, and Adidas. Throughout her journey, she has garnered multiple awards, including D&AD and Cannes Lions, solidifying her position as an outstanding advertising and creative talent. Notably, Tiger's contributions were recognized in the History of Advertising Trust 40th Anniversary. Currently, Tiger is the Co-founder and Creative Director of Savage & King, a company catering to clients like Musto, a performance technical clothing brand, and U Account, a fintech challenger bank. Additionally, she serves as a 'Ninja' Creative Director for global agencies, taking on 'difficult' briefs under NDA, demonstrating her versatility and expertise. Tiger is famous for her ability to deliver client campaigns with a 'Singularity of Purpose,' emphasizing the power of a great idea executed with meticulous attention to detail. Her passion lies in raising awareness about mental health issues, advocating against workplace sexism, and supporting charitable causes close to her heart.

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